Target-Oriented Writing in Technical Communication
An essential aspect of technical writing is the effective delivery of information. The way in which content is structured and presented has a direct impact on how well it is understood. By selecting the right didactic methods, technical writers can ensure their message aligns with the knowledge level, background, and expectations of their target audience.
This training focuses on target-oriented writing and provides participants with the tools to tailor their technical documentation to different audiences. Through a structured approach, trainees will learn to analyse their readers, identify key characteristics, and choose the most effective presentation formats.
Topics – Target-Oriented Writing:
- The importance of target-oriented writing – Understanding why audience-focused content leads to better comprehension and usability;
- Steps to identifying a target audience – Using personas and research techniques to determine the needs, knowledge level, and expectations of readers;
- Different types of learning styles – Recognising how users absorb information and adapting content accordingly;
- Different presentation formats – Exploring structured writing, visual aids, templates, and multimedia to enhance documentation clarity;
Course Material:
- A comprehensive presentation outlining key concepts;
- Templates to streamline audience analysis and content structuring;
- Detailed theory and exercises provided in handouts for practical application.
Results:
After completing the training, the trainee can define a target audience using personas. The trainee can determine suitable presentation formats, the best approach to connect with the target audience, and is able to use the right register.
Additional Information:
If you are interested in this training and would like to learn more about the programme, content and costs, please feel free to contact us:
academie@foxiz.nl , LinkedIn or +31 344 84 88 00